Jason P. Chambers is Associate Dean for Diversity, Equity, and Inclusion and Professor of Advertising at the University of Illinois Urbana-Champaign. This interview is based on his new book, Advertising Revolutionary: The Life and Work of Tom Burrell (University of […]
advertising
The Author’s Corner with Jennifer M. Black
Jennifer M. Black is Associate Professor and Program Director of History at Misericordia University. This interview is based on her new book, Branding Trust: Advertising and Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023). JF: What led you to […]
We can handle more complexity
One of the most recent rebrands in our media ecosystem is “HBO Max” becoming “Max.” What problem does this possibly solve? Ostensibly it will help Discovery + maintain more of its identity and not get buried in HBO programming. But […]
I can’t stop watching this commercial
I am not a big soccer (football) fan, so I had no idea until recently that Elsley Football Club was not a real team.