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The Author’s Corner with Jason P. Chambers

Rachel Petroziello   |  March 13, 2024

Jason P. Chambers is Associate Dean for Diversity, Equity, and Inclusion and Professor of Advertising at the University of Illinois Urbana-Champaign. This interview is based on his new book, Advertising Revolutionary: The Life and Work of Tom Burrell (University of […]

The Author’s Corner with Jennifer M. Black

Rachel Petroziello   |  January 10, 2024

Jennifer M. Black is Associate Professor and Program Director of History at Misericordia University. This interview is based on her new book, Branding Trust: Advertising and Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023). JF: What led you to […]

We can handle more complexity

Elizabeth Stice   |  June 5, 2023

One of the most recent rebrands in our media ecosystem is “HBO Max” becoming “Max.” What problem does this possibly solve? Ostensibly it will help Discovery + maintain more of its identity and not get buried in HBO programming. But […]

I can’t stop watching this commercial

John Fea   |  May 4, 2021

I am not a big soccer (football) fan, so I had no idea until recently that Elsley Football Club was not a real team.