One of the most recent rebrands in our media ecosystem is “HBO Max” becoming “Max.” What problem does this possibly solve? Ostensibly it will help Discovery + maintain more of its identity and not get buried in HBO programming. But...
I am not a big soccer (football) fan, so I had no idea until recently that Elsley Football Club was not a real team....
It was the Ad Council. Oana Godeanu-Kenworthy of Miami University explains at The Conversation: [youtube https://www.youtube.com/watch?v=G4FmHsniTGg&w=560&h=315] ...
Lawrence Kreiser is Associate Professor of History at Stillman College in Tuscaloosa, Alabama. This interview is based on his book Marketing the Blue and Gray: Newspaper Advertising and the American Civil War (LSU Press, 2019). JF: What led you to write Marketing...
Check out historian Claire Potter‘s piece at The New York Times: “Men Invented ‘Likability.’ Guess Who Benefits.” She reflects on the origins of the idea of “likability” advertising culture and, eventually presidential politics. As Elizabeth Warren, Kamala Harris, Amy Klobuchar and...
Andy Schocket, a history professor at Bowling Green State University in Ohio and the author of Fighting Over the Founders: How We Remember the American Revolution, is a true historical thinker. He even thinks historically when watching the Super Bowl! Over...
Carl Robert Keyes of Assumption College in Worcester, Massachusetts is running a very impressive project on advertising in eighteenth-century America called The Adverts 250 Project. Here is what it is all about: The Adverts 250 Project explores the history of...
Hilarious [youtube http://www.youtube.com/watch?v=uHWX4pG0FNY]
