Within symbolic capitalist circles, the term [“Latinx”] is increasingly regarded as the correct way to refer to people of Hispanic or Latino origin. Its use has grown increasingly pronounce in outputs by nonprofits, think tanks and advocacy groups, academics, journalist, and the Democratic Party. Yet a 2020 survey by Pew Research found that only 3 percent of Hispanics use the term. A strong majority of Hispanic and Latino respondents (roughly two-thirds) were outright opposed to having it serve as the main pan-ethnic term for people like themselves. A subsequent study by Politico found that the term was not just undesirable but outright offensive for two out of every five U.S. Hispanics. One out of five said they are disturbed “a lot” by use of the term. Put another way, more than ten times as many Hispanics are troubled by the use of the term as are validated by it. The Politico report goes on to emphasize that 30 percent of Hispanic and Latino respondents claimed they would be less likely to support a candidate, organization, or cause if the term “Latinx” was deployed in association with it.
Musa Al-Gharbi, We Have Never Been Woke, 281.