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LeBron may be the king, but he’s not THAT King

John Fea   |  February 8, 2023

LeBron James broke the NBA scoring record last night. Here is the Nike commercial that aired on TNT immediately following LeBron’s breaking of the record:

https://www.youtube.com/watch?v=EZyuXw2J4SM

The soundtrack of this ad is obviously a Black church. Did anyone else have a problem with the way the ad equates LeBron with God? it seems pretty blasphemous. Did this thought even cross anyone’s mind at Nike?

Filed Under: Way of Improvement Tagged With: Black church, blasphemy, commercialism, NBA

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  1. Kory says

    February 8, 2023 at 9:06 pm

    Yeah. Saw that. I don’t tend to get too hot and bothered by what our society does. I mostly expect it. But I have to admit that this was quite shocking for me.