Tim Miller writes for the conservative online magazine The Bulwark. He was the communications director for the 2016 Jeb Bush campaign and spokesperson for the Republican National Committee. Here is a taste of his piece “The Republican Party Is Trump Steaks“:
It’s been an inauspicious start for TRUTH Social, the former president’s new Twitter knock-off, helmed by bovine ex-Congressman Devin Nunes.
Like the other Trump schemes—airlines, steaks, board game, university, magic pills, magazine, etc. etc. etc…—from the jump TRUTH had all the marks of a media buzz Potemkin Village that allows the first family of grift to cash in, but doesn’t deliver anything of value to the marks who got swept up in the hype.
In the past few weeks that blindingly obvious assessment became stark reality, as the reports piled up about the site’s “emptiness,” that MAGA power users are not flocking to it and how the Trump family isn’t even tweeting (tooting? truthing?) on their own platform. This week two key “executives” charged with actually, you know, building the technology quit, without even creating an app for Android phones. The Daily Beast reported some disastrous analytics which showed the site performing worse than social media behemoths like “Wizz,” “Bloomer-random video chat,” and “Eggplant Roulette.” (Only one of those sites is made-up).
As a standalone the story of Trump launching a failing business that screws people over doesn’t really get my fingers tapping. That’s a dog-with-dentures-bites-man tale if there ever were one.
What is interesting, and underappreciated, is just how bought in the entire Republican party infrastructure has been on promoting the former president’s latest bunco scheme.
Because the most fervent advocates for this scam have not been the Trump kids or even the DWAC SPAC employees—but rather the official organs of one of our nation’s two major political parties.
Read the rest here.