Tony Norman is right about the Springsteen Super Bowl ad.
Watch it again:
Here is his Pittsburgh Post-Gazette column on the ad:
This is not Bruce Springsteen’s best work. Those of us of a certain age were immediately compelled to reach for our vinyl copies of his 1982 album “Nebraska”–a far more honest depiction of America than his Jeep commercial by a factor of 100–and play it nonstop just to counteract the treacly sentiments and blatant inauthenticity of what we’d just seen and heard in an ad broadcast only once on TV.
If the Jeep commercial had been filmed after the putsch by a pro-Trump mob on the Capitol on Jan. 6, Mr. Springsteen would’ve been more specific about the maladies at the heart of the American narrative because he would’ve looked ridiculous avoiding it.
The ad’s appeal to bland centrism in the service of selling cars juxtaposed with the reality of our traumatized American moment was too much to reconcile.
Regardless of their political ideology, most die-hard Springsteen fans hated the ad because it failed to say anything that could be corroborated by their lived experience. Mr. Springsteen has written dozens of songs with cars as the main or secondary character, but none of them was as rusted through with cliches as that Jeep commercial.
Read the entire piece here.