From this article in The Atlantic:
The week of October 15 was supposed to be set aside to reflect on character.
“We celebrate National Character Counts Week because few things are more important than cultivating strong character in all our citizens, especially our young people,” President Trump said in declaring it. “The grit and integrity of our people, visible throughout our history, defines the soul of our Nation. This week, we reflect on the character of determination, resolve, and honor that makes us proud to be American.”