I have always been fascinated by this Billy Graham crusade. When I was in divinity school I wrote an M.A. thesis on separatist Protestant fundamentalism in the 20th century. The 1957 crusade was a key part of my story.
Here is a taste:
Setting aside whatever influences on the culture this crusade might have had, historians recognize that one of the most significant internal legacies from this summer was Graham’s decision about partnering with modernists, moderates, and mainliners.
The New York crusade embodied and portended one of the most important strategic decisions of Graham’s entire life. He determined that he would work with anyone who would work with him if (1) they accepted the deity of Christ and if (2) they did not ask him to change his message.
In practice he quietly overlooked the “deity of Christ” provision. He accepted the help mainline of Protestants who probably would have the affirmed the divinity but not necessarily the deity of Christ, and of Jews, who found his emphasis on God, patriotism, and decency appealing.
But the second provision—“if they do not expect me to change my message”—proved absolutely non-negotiable. There is no evidence anyone tried.
Inclusiveness worked—on the whole. As I noted earlier, the invitation to New York came from a majority of the churches, evangelical and mainline. It is hard to generalize about Catholics, but signs abound that thousands of ordinary believers and many members of the Catholic clergy supported him. Some Jews, too.
That being said, fundamentalists relentlessly opposed Graham’s effort in New York and, from then, pretty much everywhere else. By working with so-called liberals and Catholics, they reasoned, he had sacrificed doctrine for success, and the price was too high. Their opposition could be called “the bitterness of disillusioned love.” In their eyes, Graham had once been one of them, but he had left the family, never to return.
The diversity was not only religious but also included men and women from a variety of occupations and social levels. The crusade was sponsored and undoubtedly partly funded by leading figures in the business community, such as George Champion, vice president (soon president) of Chase Manhattan Bank, one of the largest in the nation. The nightly meetings featured a retinue of testimonials from prominent entertainers, politicians, and military men. Anecdotal evidence suggests that thousands of ordinary people—more often readers of the New York Post than the New York Times—talked about the meetings on the subways and in street corner diners.
Read the entire interview here.