Apparently James Martin does not have young children. In the past forty-eight hours we have purchased several bags of jelly-beans, dye for Easter eggs, a bag of the green stuff that goes in the bottom of the Easter basket, and I am sure there are some chocolate bunnies around the house somewhere.
Easter has its fair share of consumerism attached to it, but I generally agree with Martin’s argument that the level of consumerism during Easter does not even come close to that of Christmas.
In this article at Slate, Martin suggests why this might be the case. Here is a taste:
Despite the awesome theological implications (Christians believe that the infant lying in the manger is the son of God), the Christmas story is easily reduced to pablum. How pleasant it is in mid-December to open a Christmas card with a pretty picture of Mary and Joseph gazing beatifically at their son, with the shepherds and the angels beaming in delight. The Christmas story, with its friendly resonances of marriage, family, babies, animals, angels, and—thanks to the wise men—gifts, is eminently marketable to popular culture. It’s a Thomas Kinkade painting come to life.
On the other hand, a card bearing the image of a near-naked man being stripped, beaten, tortured, and nailed through his hands and feet onto a wooden crucifix is a markedly less pleasant piece of mail.
The Easter story is relentlessly disconcerting and, in a way, is the antithesis of the Christmas story. No matter how much you try to water down its particulars, Easter retains some of the shock it had for those who first participated in the events during the first century. The man who spent the final three years of his life preaching a message of love and forgiveness (and, along the way, healing the sick and raising the dead) is betrayed by one of his closest friends, turned over to the representatives of a brutal occupying power, and is tortured, mocked, and executed in the manner that Rome reserved for the worst of its criminals.
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