Dan Reid of InterVarsity Press has some informative thoughts about how authors and potential authors can establish a “publishing platform” for their books. Here is a taste:
Marketers in publishing houses today habitually ask, “What’s the author’s platform?” What’s the place on which they stand and can be seen above the crowd—what’s their name recognition, their associated institutions, their networks of influential people? Who are the tribes listening to them? Who are the opinion shapers who will endorse and promote their book?
In the comments section of the post a reader asks, “Dan, so what I hear you saying is this–author’s go forth and promote yourselves! Is this correct?”
I like Reid’s answer: “…I hesitate to say ‘promote yourselves’ (something I personally recoil from), if you know what I mean. But I would say ‘promote your ideas,’ in the sense that you thought them worth writing about, so they should be worth promoting in the marketplace of ideas.”
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